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From Vision to Reality

Wouldn't It Be Wonderful If … ?

Most of us have a vision of what we consider success. And each of our visions is as unique as the paths we take to reach our goals.

Yet, how often along the road to your dreams do you find yourself saying, "Wouldn't it be nice if _________ happened?" or "Wouldn't it be wonderful if I had _________?" And then what happens? Well, we usually go back about our daily routine without ever consciously trying to make these "What ifs" a reality… Why?

It's tempting to roll up your sleeves and plunge right into the details of your business: evaluating products or services, studying market segments, and sizing up your competition. Yet it's possible to get so caught up in the process of planning a business that you lose sight of what you're planning for. And, as the old saying goes, "If you fail to plan, you plan to fail."

Before you get lost in the details, take a step back. Kethyr Solutions can help you outline a clear vision and a coherent set of values for your business. Developing a mission statement and using it to define short-term goals and priorities is essential to success.

Once you have a clear road map for your business, you can plan your journey with more confidence.

For instance:

  1. Are you leaning too hard on the search engines? Getting a high listing in Google is great. But it's rarely enough to drive a small online business. Much stronger is to build a regular e-mail audience and use that relationship to drive them online.
  2. Is your home page really your best business hub? It's easy to believe your business home page is the heart of your Internet marketing business. But a lot of entrepreneurs thrive by using salesletter microsites and e-mail marketing, skipping the home page altogether.
  3. Is your site saying what it needs to say? Glitz, flash, and graphics — too often — get in the way. "Me" messages, clutter, and a general lack of purpose don't help much either. Ask yourself this: "What customer problems does my website solve? Can I connect those solutions to a product or service, in a way that inspires my customer to act?"

The key to all three of these insights — and many other Web marketing challenges — is that the message matters more than the technology.

Kethyr Solutions is loaded with strategies, tips, and tactics for creating, writing, and disseminating Web messages that get online customers to act.

We follow a very clear set of processes that we'll outline for you in our proposal. They are step-by-step methods we use to make sure we cover everything we need up front and then create optimized content within the design and functions of your site. And we'll work with your web developer or team to coordinate everything, so it's a nice, smooth process.

Contact Kethyr Solutions today for more information or call us toll-free at 888-538-4971.

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