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Search Engine Success

Search Engine Optimization (SEO) — Ensuring Your Online Visibility

Organic search results not only attract far more clicks than Pay-Per-Click (PPC) ads, they're also seen as more credible.

Today there are more than 14 billion internet searches conducted each month, according to comScore, and Google has reported that its index includes more than a trillion pages. SEO analysis regularly shows 10,000 to 500,000 search results for each keyword.

With Google alone getting over 125 million visitors a day, your site's visibility to that vast market depends on getting ranked within the top 5-10 sites listed for any given phrase.

Locking in a top-five spot in Google is where you want your site to be — front and center with targeted prospects. Of course, every other marketer is gunning for the same result.

Search Engine User Patterns

Even tougher is that 68% of searchers only click on the first page of results — and many of those likely won't scroll down to the bottom. For your site to be seen by the vast majority of searchers, it needs to appear on the first page, if not in the top five to seven results (where many screen resolutions will break the page).

On the other hand, this also means that, with some modifications to your pages, appearing in those top results gives you a substantial advantage for targeted traffic compared to your rivals and a potentially large number of irrelevant results.

How Kethyr Solutions Can Help You Achieve Search Engine Success

Achieving the best SEO results largely depends on how effectively you can apply a handful of core principles and alter them on a consistent basis.

Once comfortable with the fundamentals of SEO, you then need to find ways to stay up to date on evolving best practices. What worked three years or even three months ago may not work now, and misinformation about SEO is rampant.

Armed with Kethyr SEO Premier, our proprietary search engine positioning process, our team of Internet marketing professionals can help you constantly keep abreast of developments within this specialized and ever-changing field.

Many of our clients have seen a dramatic increase in traffic to their sites, thanks to our search engine positioning expertise. Here are the search engine positioning fundamentals that you need to get right and that make up our proprietary search engine optimization service, Kethyr SEO Premier:

Keyword Research

Keyword and key phrase research is unarguably the most important underlying factor contributing to your site's search engine ranking. Once you have identified high-impact keywords, they must be strategically incorporated into site pages in a way that not only suits search engines, but is still useful for real visitors to your site. Read more »

Content Writing & Editing

Keywords and key phrases are useless on their own, so they need to be properly applied throughout website pages to ensure good keyword density. You should also make sure you have enough content pages to rank well. For example, a typical B2B site should have somewhere between 100 to 500 pages of content to rank in the top results. Read more »

SEO Website Coding

Search engines read and index the code, or meta content, behind each page of your website. "Title" tags are a priority area for search engine spiders, and the meta description is what the searcher sees on search results pages below the page title link. Read more »

Link Building

Inbound links are among the least understood and most underappreciated of SEO factors. "Link juice" can have an enormous impact on your site's rankings. The most valuable links to your site are from other highly regarded pages and sites that are relevant to your industry. Read more »

Search Engine Submission

The fastest way to get your site indexed by search engines is to get links to your site from other sites that are already indexed by the search engines.

However, we srongly recommended you submit a sitemap to the search engines periodically to make sure they are aware of all of the pages on your site.

If your site is relatively new, it will take some time for it to achieve the organic (non-paid) search engine placement you desire. There are ways to speed up the process, such as direct search engine submission, but none of them are as effective as your patience and long-term vision. Read more »

The Kethyr Solutions Difference

To be truly successful, a site must have traffic… Lots of it! And not just random traffic, but targeted traffic consisting of people who are searching the Web specifically for the kinds of services and products your company offers.

Our experienced Internet marketing team offers a comprehensive suite of services designed to improve your chances of being found by search engines and acquiring high rankings in multiple, well-defined searches.

While our proprietary search engine optimization process, Kethyr SEO Premier, is a critical ingredient in search engine success, our Internet marketing team also excels in other search engine marketing techniques such as pay-per-click advertising.

So What Happens If Everybody Can Find Your Website?

Using our Internet marketing services, many of Kethyr Solutions' clients have seen a dramatic upswing in visitor traffic to their sites, resulting in revenue increases of up to 50%.

Want to learn more about increasing targeted visitor traffic to your website? Please contact us for a free Internet marketing consultation or call Kethyr Solutions toll-free at 888-538-4971.

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